Michael Langell

Seeking a Marketing Leadership Role. Willing to Relocate. Request References

Skills

Campaign Planning

Survey Design, Market Research Analysis, Campaign Design and Management, Budgeting, Campaign/KPI Metrics

Marketing

Marketing Automation, Lead Generation, SEO, PPC, Social Media, Retargeting, Display Advertising, Content Marketing, Email Marketing, Direct Mail Marketing, Affiliate Marketing, Data Analysis

Technology

Software: HubSpot, Adobe CC, SalesForce, Zoho, Boberdoo, Google Analytics, Google Apps, Optizmo, ClickTale
Development: PHP, Python, Hubl, Jquery, JavaScript, HTML5, AJAX, XML, JSON, MySQL, CSS, Linux

Certifications

Marketing/SEO: Hubspot, Google Analytics, Google Adwords, Yext Local Search, Analytics SEO, ZOHO Partner
IT/Home Automation: A+ Certification, Universal Remote, Control4 Sytems, Avid Wiring

Education

University of Utah

2018 – 2020

Salt Lake City, UT

  • MBA Candidate

University of Utah

2009 – 2013

Salt Lake City, UT

  • B.S. Mass Communication – Strategic Communication, Major
  • Business, Minor
  • GPA 3.2
  • Phi Delta Theta
  • College Republicans

Experience

Years of Experience

Marketing Experience

Development Experience

AvantGuard Monitoring Centers

2018 – Current

Ogden, UT

Marketing Director

  • managing an internal marketing department
  • Implementing marketing automation software for full integration across all departments
  • Implementing all online marketing outlets including b2b lead generation and nurturing
  • Redesigning New website for 1st quarter launch

Promotions: None

Michael is, without a doubt, a talented digital marketer. His technical background has given him the skills to properly analyze data, solve complex problems and produce measurable results at an above-average pace. When he first joined our team as the marketing director, I noticed that his coding skills and web development know-how were invaluable. As the creative members suggested new ideas for the website, he could not only implement them but could offer experience-backed insights explaining why certain features would be helpful or not. After working with him for more than 6 months, I have recognized his managerial style to be unique, yet effective. He thrives in high-energy environments and uses that energy to motivate his team members. It has been very helpful to have someone on our team who can think as critically and effectively as he does.

Alex Flitton

Content Coordinator, AvantGuard Monitoring

Stroops

2014 – 2018

Clearfield, UT

Online Marketing Director

  • Building a fully stacked internal online marketing department
  • Streamlining business software for full integration across all departments
  • Implementing all online marketing outlets including affiliate strategies for ecommerce
  • Redesigning New website for 3rd quarter launch
  • Doubled conversion rate on current Magento website through basic UX strategies

Promotions: Consultant Since 2015 to Online Marketing Director

Michael is a phenomenal marketer with extensive knowledge of web development and advertising. He pairs his “go-getter” attitude with result driven marketing strategies to make an immediate impact in the organizations he works with. Michael taught me the in’s and outs of PPC, affiliate marketing, and so much more. For this, I consider him a great mentor and would recommend him to any company looking for someone to lead their marketing efforts and produce results.

Caysem Johnson

Marketing Manager, Stroops

Cege

2015 – 2017

Draper, UT

Marketing Director

  • Build Marketing Strategies from ground up
  • Moved company from $-30,000/month to $40,000/month in 6 months
  • Implemented all marketing, lead generation, sales software currently used
  • Implemented affiliate partnerships and strategies
  • Managed all internal IT needs

Promotions: Marketing Manager to Marketing Director

Michael is one of the most gifted marketing masters I know. We struggled as a company in our marketing efforts until Mike came in and took charge. He is a solid leader and a self-motivated, “get it done” type of guy.

Eric Berry

Chief Technology Officer, Cege Media

Firetoss

Previously PoleVault Media

2013 – Current

Salt Lake City, UT

Marketing Account Manager

  • Managed Marketing Department’s task and projects
  • Strategized campaigns using, SEO, PPC, Affiliate, Social Media, Email etc.
  • Setup client’s project and campaign budgets
  • Main-point of client contact and focused on client retention
  • Head of company’s internal marketing/sales for hosting and print solutions

Promotions: Marketing Intern to Marketing Strategist, Marketing Account Manager

Michael has a very diverse skill set. He has developed an expertise in SEO, web design, email marketing, and much more. Michael conducts himself in a professional manner and is always focused on the ROI of the marketing activities he is working on. I’ve never seen anyone wear as many hats as Michael and be able to excel in each of them like he does.

Tom Lechtenberg

Director of Marketing Strategy, FireToss

AlphaGraphics Corporate

2012- 2013 (6 mos.)

Salt Lake City, UT

Internal Marketing Analyst Intern

  • Built metrics reports for franchise campaigns
  • Helped develop marketing campaigns based on previous quarters metrics
  • Worked on franchisees’ yearly marketing budgets
  • Executed corporate’s digital marketing
  • Designed and implemented form and database system for franchisee campaign registration

Micheal is an excellent person to work with. He is very personable and has the added bonus of critical thinking skills. He really takes the time to understand the problem he is working on and find the right solution. Always ready to take on a new role, I would work with Michael again without a second thought.

Kris Olszewski

Interactive Marketing Manager at AlphaGraphics, AlphaGraphics

S&S Roofing

2010- 2013

Salt Lake City, UT

IT Director/ Marketing Strategist

  • Designed and managed company networks
  • Trained employees for maintenance and use of networks
  • Designed and managed company website and database
  • Executed company’s digital marketing
  • Collaborated with company’s media outlets to develop a fluid advert campaign

Sound Installations

2004- 2009

Manhattan Beach, CA

Project Manager & Lead Installer/ Programmer

  • Supervised/ Managed team to install, repair, and troubleshoot home and commercial network, sound, and low-voltage systems
  • Managed office computer hardware, software, and network
  • Trained/ certified to program Universal Remote and Control4 Systems
  • Trained to install/ program low-voltage, automation, and sound equipment
  • Installed 250+ automobiles sound systems
  • Installed 300+ low-voltage systems for commercial and private residences

Promotions: Installation Intern to Lead Installer/Project Manager